Taco Bell Case Study
How Taco Bell Dominated Local Search and Drove a 300% Increase in Foot Traffic
Key Results
Based on campaign data as of August 9th, 2025.
Increase in Foot Traffic
from targeted local campaigns
For "Tacos Near Me"
in 90% of target locations
Average Google Rating
across 1,000+ locations
Ad Spend Reduction
with higher conversion rates
The Brand: Taco Bell
A global fast-food giant aiming to translate its massive brand recognition into dominant local search performance and increased store visits across thousands of locations.
The Challenge
Despite being a household name, Taco Bell faced fierce local competition. Their online presence was inconsistent across locations, leading to missed opportunities. They struggled to convert online searchers into in-store customers, and their ad spend wasn't delivering the desired ROI for local foot traffic.
The Solution
We deployed our full suite of local SEO tools to execute a comprehensive, data-driven strategy. Each tool played a critical role in transforming Taco Bell's local digital footprint.
Rank Tracker
Continuously monitored rankings for high-intent keywords like "tacos near me" and "fast food open late," providing crucial insights into local search performance and competitor strategies.
+150%
Visibility
Image Analysis
Optimized thousands of images across all Google Business Profiles for local relevance, adding geotags and descriptive alt text to capture image-based search traffic.
80%
Image Views
Instant Tracker
Performed real-time audits of competitor profiles, identifying weaknesses in their photo strategy and review management that we could capitalize on.
40+
Insights
Ads Management
Created hyper-targeted local ads for promotions like "Taco Tuesday," optimizing spend to drive immediate, measurable store visits instead of just clicks.
-50%
Ad Spend
Lexi AI
Generated unique, localized descriptions and posts for hundreds of Taco Bell locations, ensuring each profile was rich with relevant content for its specific neighborhood.
75%
Faster Content
Dramatic Growth in Performance
Key
Takeaways
Hyper-Local Content is King
Generic content doesn't resonate. Using Lexi AI for unique, neighborhood-specific descriptions helped Taco Bell connect with customers on a local level.
This hyper-local approach boosted relevance in search algorithms and drove higher engagement from users seeking nearby options.
Visuals Drive Discovery
Customers often "eat with their eyes" when searching online. Optimizing thousands of images with geotags and relevant alt text was crucial.
This strategy captured valuable image-based search traffic, allowing Taco Bell to visually outshine local competitors.
Data-Driven Ads Reduce Waste
Broad, untargeted ad campaigns are inefficient for local businesses. Our Ads Management tool focused on hyper-targeted promotions.
This led to a 50% reduction in ad spend while simultaneously increasing measurable in-store visits and ROI.
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